Mattel Stock Pops on Fresh Bullish Coverage

BofA Global Research initiated coverage of the security with a “buy” rating

Mattel Inc (NASDAQ:MAT) is enjoying some positive analyst attention this morning. More specifically, BofA Global Research initiated coverage of the security with a “buy” rating and $31 price target. The firm cited the company’s strength in content and toys, and added the shares look poised to surge after their latest bounce. At last check, MAT is up 2.1% at $23.97.

BofA Global Research joins an optimistic brokerage bunch, with seven of the nine analysts in coverage carrying a “strong buy” rating. Plus, MAT’s 12-month consensus target price of $31.50 is a 31.9% premium to current levels. Meanwhile, the 21.31 million shares sold short make up 6.1% of the stock’s available float, or over one week’s worth of pent-up buying power.¬†

The options pits also lean bullish. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), the security sports a 10-day call/put open interest ratio of 14.74, which sits higher than 86% of readings from the past year. This suggests calls have been getting picked up at a much faster-than-usual pace.

Those options traders are in luck, as Mattel stock sports affordable options right now, according to its Schaeffer’s Volatility Index (SVI) of 33%, which ranks in the low 15th percentile of its annual range.

The security is today eyeing overhead pressure at the $24 level, which has been in place since early June, save for the stock’s single close above that region in late July. Longer term, Mattel stock sports a 15.2% year-over-year lead, with support from the 20-day moving average.

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